Business of Art - Marketing with John Meister (Friday and Saturday)

Join artist, John Meister, for a two-day workshop on marketing yourself and your art. This workshop is designed specifically for artists and will approach the topics from that perspective. We will cover many ways that you can become a positive advocate for your art and effectively communicate that to others. General topics will include branding, presentation, marketing, and networking. Part of the class will focus on what you produce and why it is good to document it, means of pricing and presenting your work, and goal-setting for your art career. We will discuss various options for marketing your art, outreach to potential buyers, turning a buyer into a collector, and pursuing gallery representation. We will also demystify digital images and some of the technical jargon associated with submitting your work to exhibitions or for advertising. Whether your objective is to network to the art community, increase your sales and exposure, or find potential students, this course will provide you with ideas to increase your brand.  Effective marketing can increase the value of your own art, but it also increases the perceived value of the arts in your area! Whether or not you are interested in a full-time art career, you can be a constructive influence in our greater art community!  Students should bring note taking materials and any printed self-promotional material related to your art.

Please sign up early; class size is limited.